A Letter from Jolie & Elizabeth
It's a Friday Afternoon in late August and the feeling is back - the feeling of excitement that emanates from every person you meet. Its an energy driven by the anticipation of an entire day of friends and families, the smell of good southern food, the arrival of crisp cool weather, the beats of a marching band's drums and most importantly, the feeling of solidarity behind your team. For us personally, this feeling brings us back to a Saturday night in Death Valley and a Sunday in the Superdome. All allegiances aside, as Southerners, we all know this feeling very well. Our Jolie and Elizabeth Tailgate Collection is inspired by this vibrant energy present in the South during our infamous football season.
We carefully selected fabrications of an ideal weight, suitable for fall weather in the south - cotton, pima sateen, chiffon and silk crepe de chine, and balanced these with a transitional color palette, from an analogous color scheme of lilac, lavender, and plum purple to a secondary color scheme of crimson and white, with a touch of grey to emphasize depth. The foundation of our collection is a black, gold and camel color combination; these hues happen to be one of this fall's biggest trends and a classic color choice that can carry you from September well into the Holiday Season. Not to mention, we couldn't help but show our pride in our hometown Superbowl XLIV Champions.
A very unique source of inspiration for us this fall is the impact of the oil spill disaster on our Gulf Coast. As we watched the catastrophe unfold without the ability to help, we felt compelled to have our voice heard, in the way we know best- through our fashion and art. Our generation is one that is often overlooked. However, through our actions- no matter how big or small- we hope to change that.
Our Fall Collection has something for everyone, for fans of all ages. As always, we have two categories within our collection: Upperline and Lowerline. Our Upperline girl is sophisticated, charmingly proper, and loves a beautiful set of pearls. She remains conservative yet chic. Our Lowerline girl is fearless and free spirited; her style is understated, and she prefers a more casual, trendier look. This fall, for our Upperline girl, we offer dresses such as the Rue Royale and the Dewdrop Dress, perfect for a first date to the game or an alumni event. For the Lowerline girl, we offer the Gabriella cardi or the Thalia silk shorts to throw on effortlessly. We have a variety of bows, handbags, and (one of our personal favorites) a Who Dat Scarf, with the option of personalized embroidery a favorite southern tradition. Your style can change from day to day, or in this case from weekend to weekend...feel free to dress accordingly. We wait 8 months out of the year for football season, and it's finally upon us. We are well rested and ready for whatever the fall may bring- ready to eat amazing food, catch up with old friends, scream our lungs out, and, for a very special few of us, defend our national titles. We hope that this Jolie and Elizabeth Collection brings you the same energy and happiness that graces the South in the fall.
Jolie is French for, "pretty" and Elizabeth translates to "promise" so together, Jolie & Elizabeth means pretty promise and our promise to you is below.
All Jolie & Elizabeth dresses are made in the USA.
Not to brag, but specifically, below the Mason Dixon line.
All of our dresses are manufactured right here in the beautiful city of New Orleans, Louisiana, of which you'll find a beautiful 'Made in Louisiana' tag.
Jolie & Elizabeth prides itself in contributing to the rebuilding, revitalizing and redevelopment of the city of New Orleans, and the great state of Louisiana.
The positive economic impact of keeping dollars circulating within our local economy, utilizing untapped local labor resources to create jobs and using innovative strategies to create sustainable businesses (and pretty dresses) are our key objectives. It is up to our generation to step up as leaders and strengthen our community, to be good examples for generations to come. We are dedicated to our city as much as we are our customers and we are happy to say that is reflected in every part of our company.
Long rides in the Jeep, last minute fishing trips, crawfish boils, a porch swing and a messy Plum Street snowball. Just a few things that come to mind when we think of summertime in the South. For everyone, summer memories are different: family trips, late nights with friends or a first kiss with a new love. We wanted to make our first collection all about New Orleans in the summer.
We were inspired by none other than the basis of our line, the city we call home, New Orleans, LA. From the Spanish Moss-covered trees of Audubon Park to the red and white checkered tablecloths of Bon Ton Café and every place in between, New Orleans has a never ending abundance of history, imagination and inspiration.
Of course, every southern girl has her moments, so to compliment each: Upperline and Lowerline, the two categories of Jolie and Elizabeth. Our Upperline girl is sophisticated, charmingly proper and loves a beautiful set of pearls. She remains conservative yet chic. The Lowerline girl is fearless and free spirited; her style is understated as she tosses on a playful dress and heads to the park. Upperline consists of more luxurious fabrics, silks, crepe de chine and classic silhouettes; Lowerline is trendier in styling and more casual in fabrications
Throw on our Adelaide, Acadian or Gypsy dress for a warm afternoon in the park or a date on
Magazine Street. Wear the Charlotte or Streetcar dress to grab a drink at the Sazerac bar or dinner at Arnauds. We used a mix of seersucker, silk and chiffon fabrics to insure comfort and ease. This collection of stylish yet classic pieces exudes the natural beauty and attitude of a southern summer. It is a pleasure to share our first collection with you and we hope that Jolie & Elizabeth will be part of your best summer memory yet.
The Upperline Shirt Dress
Style 1004
Description: Lightweight Shirtwaist Dress
Style Details:
A breezy afternoons family get together or brunch at Galatoire's, the Upperline Dress is a delicately discerning choice for a hot southern Summer day. This light blue silk shantung shirtwaist dress is conservative with faux pearl buttons down centerfront and pleats at the waist, yet young and charmingly sweet with a fitted bodice and above the knee full skirt.
Color: Light Blue
Category: Upperline
Classification: Cocktail Day
Size: 0-8
The Acadian Seersucker Wrap Dress
Style 1017
Description: Seersucker Wrap Dress
Don't let the boys be the only one decked out in Seersucker all summer! Fun and flirty, our Acadian Seersucker Wrap dress can be worn from work to dinner with friends, a movie date or even as the weekend's beach coverup. Our favorite Seersucker fabric allows for breathabilty, while the shorter hemline gives the classic wrap dress a younger fit. Snaps at the center bust prevent slip ups and with longer ties at the waist, you can top it off with the prettiest of bows.
Color Options: Light Blue and White Stripe Seersucker
Navy and White Stripe Seersucker
Fabric: Cotton Seersucker
Size: XS, S, M, L
The Charlotte Dress
Style 1001
Description: Silk Dropped Waist Ruffle Dress
Always cool, always confident, the Charlotte Dress is a southern girls' favorite. A sorority rush event or cocktails at the Columns, this sleeveless sheath dress is sweetened with a dropped waist ruffle that hits just above the knee. A subtle cutout in the back adds a chic detail, and fastens with an invisible zipper.
Color: White
Fabric: Silk with Silk Habotai lining
The Adelaide Dress
Style 1006
Description: Classic Strapless Seersucker Dress
The Adelaide Seersucker dress is perfect for a summer day, with lunch at Commanders and shopping on Magazine. This summer dress is light and fun in classic cotton Seersucker stripe, and so feminine with a lovely sweetheart neckline. The full skirt is gathered at the waist and emphasized with princess seam lines. Fastens with a side 16" invisible zipper.
Color Options:
Light Blue and White Stripe Seersucker
Pink and White Stripe Seersucker
Classification: Day
The Gypsy Dress
Style 1002
Description: Tiered Chiffon Tonal Gray Overlay Dress
Careless and free spirited, the Gypsy dress defines who our Lowerline girl is. Three breezy tiers of slightly sheer chiffon, flirt with details that speak style - draped petal sleeves, a scoop neckline that lends itself to an off the shoulder cut. The underlay slip of the Gypsy dress is a tonal gray, a few shades darker to give dimension and finished with a playful henley hemline.
Color: Tonal Grey
Fabric: Crinkle Silk Chiffon
Category: Lowerline
The Streetcar Dress
Style 1015
Description: Button-down Seersucker dress
A day at the Fairgrounds, a ride in the streetcar or that last minute fishing trip, this seersucker dress is a sure bet for a hot summer day. Buttons down center front and a cinched waist, complimented with sleek thin straps, its our favorite go-to dress!
Color Options: Blue and White Stripe Seersucker
Style: Casual/Cocktail Day
The Play Dress
Style 1016
Description: Lightweight Halter Dress
Maybe Maple Street or Marengo, a lazy Sunday afternoon is just what this dress calls for. Straps that tie at the neck as a halter, with an open back give an effortlessly casual fit. The henley hemline adds a slightly vintage 70s feel and an elastic band at the highwaist to give comfort.........southern style.
Color Options: Light Blue
Gray
Fabric: Lightweight Cotton Jersey
Classification: Casual Day
The Caroline Skirt
Style 1005
Description: Seersucker Scallop Skirt
Make a charming entrance with the our classic cotton Seersucker skirt, the Caroline skirt. A scalloped hem detail gives the skirt a pretty and proper look with a fitted 2" waistband that sits at the high waist to give definition and encloses with a 6" invisible zipper.
Heart Nola Tee
Style 1018
Description: Grey Heart Nola V-Neck Tee
Our hearts belong to New Orleans and with our favorite grey tee, were right at home. Our flirty yet feminine Heart Nola Emblem placed delicately over front left pocket, where the heart is.
Color: Grey
Fabric: Cotton Blend
20% of each Heart Nola Tee will go directly to The Coalition to Restore Coastal Louisiana to aid the oil spill recovery efforts for our coast.
fall twenty ten
Upperline
The Cotton Classic
Grace the party with this classically southern strapless sweetheart neckline dress. A banded high waist with gathers under the waist gives a comfortable fit, and petite ruffles at the hem will you sittin' pretty. Side pockets, of course.
100% Pima Cotton Sateen.
XS, S, M, L
Colors:
Black/ Gold Tulle
Purple/ Gingham
Crimson/ White $158
Gold Crepe Back Satin Scarf
The Rue Royale Work Dress
Perfect from workday to a cocktail date after five,
the cap sleeves and to the knee hemline makes the Rue Royale Dress quite impressive and appropriate for work. A scoop neckline, pleats at the wasist and a hemlinbe to the knee gives a cofident fit, while softened with a chic yet clever design detail of contrast tie back bow. 100% Pima Cotton sateen. XS, S, M, L
Plum Purple/ Lavendar $163
Camel Tan/ Black
with The Camellia Clutch
Fun and flirty with an undeniable sophistication,
this clutch is sleek in design. With gold petite ruffle detail and a magentic enclosure, it is the finishing touch of any outfit. Silk shantung.
Black/ Gold $77
The Creole Lily Dress
As romantic as the city that inspired
it, the Creole Lily dress is delicate yet stylish, whimsically beautiful. In Silk Crepe de Chine, she flaunts a fall trend, asymmetrical lines. Strategic inverted 'U' waistline that descends to
the low back, paralled by an assymmetrical hemline. High hem in front hits just above the knee, back hem hits just past the knee. Sleek adjustable straps and a lined V Neck top give way to a loose comfortable fit.
Purple/ Lavendar
Black/ Camel Tan $198
The Mimi Dress
Define your style and turn heads with this chic yet comfortable statement piece. Silk Crepe de Chine lends itself beautifully, with a boat neckline drawing down to the faxu sweetheart neckline, it's comfortable by elastic at the natural waistline. A trendier piece that's easy to style, the Mimi dress looks just as chich with tights as we transition into the cooler months of fall.
Plum Purple/ Lavendar
The Bedelia Blouse
Made of 100% Silk Crepe de Chine,
the boat neckline is complimented by a
contrast scarf detail. Long bell sleeves
give this blouse a
conservative yet feminine look.
It can be worn as a tunic with tights for
a younger customer or as a
blouse for a more mature look.
The Dewdrop Dress
Just one look at this dress
and it quickly becomes a necessary addition to any girl's closet. With forgiving gathers at the
waist, contrast piping detail in front and back,
it's special and classic. Wear it strapless
with boots or utilize the sleek tie halter details. Dress is fully lined.
Lilac/ Purple
Black/ Gold
with the Heritage Handbag
An over-the-shoulder option that leaves
your hands free to cheer as much as you
wish. It's vintage inspired design makes
it more than just convenient, but a bag
you'll use for years to come. $66
The First and Ten Flutter Sleeve Dress
A tailgate must have, the First
and Ten Dress is traditional in styling - flutter sleeves for conservative
yet comfortable sleeve coverage, a hemline that hits just above the knee and a tie back bow to give a flattering fit. With delicate contrast piping detail, it's perfect to pair with flats, or boots with tights for cooler weather. A transitional piece and strong fit for all body types.
100% Pima cotton Sateen.
Crimson/ White $145
The Saints Scarf 100% Crepe Back Satin Gold Scarf with unique buttonhole enclosure to pull through and wear with ease.. With so many options to personalize this sophisticated scarf - our very own Fleur de Lis embroidery detail, Who Dat?' embroidery detail and classic initials or full name embroidery available,you"ll cherish this scarf for every saints season to come. $70
The Thalia Trouser Shorts
These feminine silk shorts are our favorite fit. Great for a lazy Saturday brunch with friends, wear with a tee or in the winter, pair them with tights and boots. Pleats at the waist to allow for a looser, more comfortable fit.. Cuff detail, pockets and a black with gold trim tie at the waist that can double as a scarf. 100% Silk Crepe de Chine
XS, S, M, L $158
Lowerline
The Run With It Reversible Dress
The Run With It Reversible dress is more than just a
tailgate dress, it's a smart play. It's basic halter silhouette is flattering on every figure, ties at the neck and is banded at the high waist. The low back petite ruffle detail offers adds a feminine touch.
Turn it inside out for a completely new look. With over 20 games in a season, this dress wil surely be a bit. 100% Pima Cotton Sateen. XS, S, M, L
Black/ Camel
Purple/ Purple Gingham
Crimson/ White, Grey/ Crimson $158
The Gabriella Cardi
The ultimate piece for the Lowerline girl in
all of us, the Gabriella vest is effortlessly beautiful yet chic and edgy. Embracing two of
the season's biggest trends, sheer fabrics and
layering, this accent piece is a must have this
fall. Wear it belted over a tank or a simple black dress to add that extra bit of who dat flair.
Fleur de Lis monogram available upon request.
100% Chiffon. XS, S, M, L
The Sweet Tea Skirt
Whether you're getting ready for the game or a stroll in the French Quarter, you'll sweeter than sweet tea in our Sweet Tea Skirt. A banded elastic waist with gathers in the back allow for a strong fit and comfort. Pockets with piping detail add a deminine touch and the full skirt silhouette is complimentary for every figure. Wear it with a basic tee or dress it up with a beautiful blouse. 100% Pima Cotton Sateen.
Purple/ Gold $112
The Kyler CropTop
Layer up into fall with our
Kyler Crop Top. This football - inspired, delightfully oversized comfy knit is cropped, cool and perfect for an adventuresome afternoon in the Dome or just hanging out at home. Our classic Heart NOLA monogram or Fleur de Lis monogram in gold placed over the heart. 100% Cotton.
One Size Only. $66
The Sadler Romper
Comfortable enough for a football game,
cute enough for a night out with friends. This very special romper is named after one of the biggest
personalities we know., and with a tailored fit, trouser cuffs and gold piping detail , you'll be looking your very best! 100% Cotton.
XS, S, M, L $163
The Baseball Tee
Sport a vintage style that's trendy again,
with our classic Heart NOLA or Fleur de Lis monogram placed over the heart. 100% Cotton
Grey/ Black
Camel/ White $66
The Blair Bow Clip
The Blair Bow Clip is the most versatile
piece in our Fall Collection- functional and
smart. Style your own look by adding this
anywhere you please: in your hair,
on a plain black dress, or on a
handbag. Measures 7" x 5'
Gold Crepe Back Satin with Black
Pima Cotton.
Black/ Gold $30
The Bow Belt
Accessorize with the latest trend, bows of
all shapes and sizes. Youthful yet chic, add a
lil something extra to any plain outfit. To accent a
high- waisted skirt, cinch an over- sized dress or as the
main focus of jeans and a black top ensembl, this quietly chic
belt adds character and beauty.
Gold button enclosure in back.
S, M, L $44
preface: pretty promise
Fall 2010
Inspiration
Look Book
Summer 2010
Hemline Magazine St.
3308 Magazine St.
New Orleans, LA 70115
504.269.4005
Hemline Chartes
600 Chartes St
New Orleans, LA 70117
504.592.0242
Per Me
5517 Magazine Street
New Orleans, LA 70118
504.897.0300
Gae - Tanna's
7732 Maple Street
504.865.9625
Branch Out
2022 Magazine Street
New Orleans, LA 70116
504.371.5913
Fair Folks and A Goat
Faubourg Marigny
2114 Chartres St.
Hemline Old Metairie
605 Metairie Rd.
Metairie, LA 70005
504.309.8778
Belle Couture
115 Metairie Rd.
504.835.1940
The Villa
1281 North Causeway Boulevard
Mandeville, LA 70471-3407
985.626.9797
Suit Yourself
408 West 4th Street
Thibodaux, LA 70301
985.449.4141
Posh
4410 Highland Rd
Baton Rouge, LA 70808
225.757.0300
Hemline Baton Rouge
16645 Highland Rd. STE Q
Baton Rouge, LA 70810
225.753.4400
The Shirt Shop
525 Greensboro Ave
Tuscaloosa, AL 35401
205. 752. 6931
Toss Designs St. Helena
1422 Main Street
St. Helena, CA 94574
(707) 963-7700
Toss Designs Chestnut Street
2185 Chestnut Street
San Francisco, CA 94123
Plaza Suite - A Boutique
550 South Main Street #200
Greenville, SC 29601
864. 298.0081
384 - 5 College Avenue
Clemson, SC, 29631
864. 654. 2309
Hemline Nashville
4025 Hillsboro Pike STE 504
Nashville, TN 37215
615.298.9215
Paisley
112 North Main Street
Collierville, TN 38017
901. 853.4911
Hemline Dallas
4439 Lovers Lane
Dallas, TX 75225
214.559.3600
For wholesale inquires, please contact sales_jolieandelizabeth.com
Drawing inspiration from the heart of the deep south, New Orleans; over a pitcher of sweet tea and a messy shrimp po boy, Jolie and Elizabeth was born.
Jolie & Elizabeth is comprised of two young New Orleans fashion designers, Jolie Bensen and Sarah Elizabeth Dewey.
Jolie Bensen, born and raised in New Orleans, graduated from LSU then immersed herself in the NY and LA fashion design industries, beginning as an intern with Betsey Johnson, 3 years with BCBG Max Azria and after a short stint with Alice + Olivia, eagerly returned to sweet home New Orleans to diversify her accomplishments in fashion.
As a stylist, she used her love of vintage fashions and architectural eye, inherited from her father, to the windows of Magazine Street and pages of Vogue España. As a designer, Jolie aspires to create fun, feminine yet functional dresses, a balance of sophisticated and spirited, while focusing on the importance of a good fit. Through her fascination with fashion, Jolie remains determined to take her experiences from different levels within the fashion industry and evolve them to help structure and invigorate a stronger path for the young and talented generation that will ensue.
Sales, marketing and assistant design are by Texas native, Sarah Elizabeth Dewey. Born in New Orleans, she moved to Dallas at a young age and nourished a passion for the south. After working with buyers and wholesalers at many Dallas Fashion markets, she traded in her cowboy boots for shrimp boots and headed down to Louisiana State University to obtain a degree in Fashion Merchandising and Business. With Sarah's experience in the Dallas and New York City fashion industries and her passion for sales and brand imaging, she brings customer-centric enthusiasm to Jolie and Elizabeth.
The two met in the big apple while, as fate would have it, Sarah interned for Jolie at BCBG. In due time, the two realized that the street they were searching for was not Fifth Avenue nor Rodeo Drive, but Desire.
Staying true to timeless southern style, the dresses of Jolie and Elizabeth surpass forced trends that overlook the purpose of a dress:
to adorn or decorate; to render pleasing or attractive. Trends come and go, but a true Southern girl knows good style and good attitude go hand in hand.
And there's nothing more charmingly irresistible than that.
behind the scenes
heart
10.21.2010
Stay Local Benefit Auction
2803 St. Philip St.
New Orleans, LA 70119
9.10.2010
Fashion Night Out
9.7.2010
Trunk Show 4-7PM
605 Metairie Road Suite B
9.6.2010
Dress for Success Benefit Auction
1100 Constance Street
New Orleans, LA 70130
8.26.2010
Trunk Show
Fair Folks & A Goat
2116 Chartes, Faubourg Marigny
2- 5:30PM Trunk Show Preview
6:30 - 9PM Trunk Show Event
8.17.2010
Private Trunk Show
Black and Gold Collection
Invite Only
6.24.2010
Summer 2010 Trunk Show
1912 St. Charles Ave
New Orleans, LA
2-4PM Buyers Only
4-8PM Trunk Show
6.3.2010
5.20.2010
Young Professionals Event
New Orleans Chamber of Commerce
at Cure, 4905 Freret
5.12.2010
Hemline Magazine Street
5.7.2010
Blog Mention
8.25.2010
Mention: Coolhunting NOLA
8.24.2010
Mention: University Chic
8.12.2010
Mention: Avenue Rouge
8.3.2010
Mention: The Belle Beat
7.3.2010
Mention: Cafe Fashionista
6.26.2010
Mention: Behind the Seams
Mention: The Cosmopolitan Clevelander
5.27.2010
Mention: A Moment of Forever, "Stay cool."
5.11.2010
Mention: Tidbits
5.10.2010
Mention: The Constant Tourist
.5.2010
Mention: Go NOLA
Daily Candy June 2010
May 2010
The Times Picayune June 2010
Gambit's CUE May 2010
YFS Magazine July 2010
Gambit's CUE August 2010
New Orleans Magazine September 2010
For more information regarding Jolie & Elizabeth
trunk shows or to host your own private
Jolie & Elizabeth trunk show, please contact sales_jolieandelizabeth.com
Jolie & Elizabeth
7630 St Charles Ave
office: (504) 267 - 5392
fax: (504) 255 - 0049
jolie_jolieandelizabeth.com
sarah_jolieandelizabeth.com
For sales inquires and wholesale information, contact sales_jolieandelizabeth.com
For all PR inquires, contact
Jeanne Coleman, jeanne_jolieandelizabeth.com
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