It's our favorite fabrication to design with and it's what we're known best for. Why you ask?
What is Seersucker?
A woven cotton fabric that is lightweight, breathable, dries easily and doesn't wrinkle, making it an excellent fabric choice for the Spring and Summer months. Traditionally, seersucker is a striped cotton with alternate stripes crinkled in the weaving. You can tell if a fabric is true Seersucker by looking up close for a true texture, a pucker in the stripes of the fabric.
Why is it called Seersucker?
Seersucker originates from the Persian words "shir o shekar," meaning "milk and sugar", a resemblance of the smooth and rough stripes to the smooth surface of milk and bumpy texture of sugar.
Why do we love it?
Growing up in the South, we were surrounded by Seersucker. We'd see men in Seersucker suits everywhere in the Spring and Summer months. It's lightweight and doesn't wrinkle so no iron is needed and it's the Southern answer to humdity. But as we grew older, we realized there were very few Seersucker options for women. As more and more women entered the workplace, Seersucker should have as well.
During our years at BCBG, we'd speak of the need for more Seersucker dresses, but they weren't having it. So we decided to design it ourselves. Who better than two women born and raised in the South, anyway? Even better, all of our Seersucker dresses are manufactured in the South. Whether it's the Kennedy Seersucker Sheath dress for Work or the Adelaide Seersucker dress for the beach, you'll find Seersucker options for every age, event or body type. And if not, please let us know, we'd be obliged.
When are we "supposed" to wear Seersucker? Are there rules?
Generally, Seersucker is to be worn from Easter until Labor Day. Some even wait until Memorial Day to begin wearing Seersucker. There is something quite special about waiting until Easter Sunday to break out your favorite Seersucker dress, it signifies Spring and it's warm weather has officially arrived.
Spring Twenty Sixteen